Cookie | Duration | Description |
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_fbp | 2 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
_gcl_au | 2 months | To store and track conversions from Google Adsense |
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NID | 6 months | This cookie is used to a profile based on user's interest and display personalized ads to the users. |
test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duration | Description |
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__hstc | 5 months 27 days | This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
_ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
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_gat_gtag_UA_* | 1 minute | Google Analytics sets this cookie to store a unique user ID. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form. |
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_hjTLDTest | session | To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails. |
CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
GPS | 30 minutes | This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location |
hubspotutk | 5 months 27 days | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
sbjs_current | 6 months | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_current_add | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_first | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_first_add | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_migrations | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_session | 1 hour | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_udata | 6 months | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
Cookie | Duration | Description |
---|---|---|
_gat_UA-112520515-2 | 1 minute | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
YSC | This cookies is set by Youtube and is used to track the views of embedded videos. |
Cookie | Duration | Description |
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__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
__hssc | 30 minutes | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
mailchimp_landing_site | 4 weeks | The cookie is set by the email marketing service MailChimp. |
Cookie | Duration | Description |
---|---|---|
_cfuvid | session | Description is currently not available. |
_hjSession_1622526 | 30 minutes | Hotjar sets this cookie to detect the session of a user. |
_hjSessionUser_1622526 | 1 year |
|
cookies.js | session | No description available. |
firstdataconnectcw-woocommerce-context-id | session | Set By First Data Payment Gateway |
firstdataconnectcw-woocommerce-context-key | session | Set By First Data Payment Gateway |
nitroCachedPage | session | Description is currently not available. |
Becoming A Gender Inclusive Clinic
Becoming a Gender Inclusive Clinic, accessible to all should be high on your agenda in 2024. Research has shown that 1% of the adult population identifies as non-binary, with this figure rising to 4% amongst Gen Zers.
With more and more younger patients presenting to aesthetic clinics, now is the time to brush up on your knowledge of gender inclusivity and develop your skillset to enable you to create bespoke treatment plans for everyone.
To make a successful start, consider:
Diversifying your imagery
Avoid the cliched images of typically masculine men and feminine women. Stock image websites now have lots of diverse photographs that don’t conform to stereotypes, so don’t be afraid to make use of these in your marketing material.
Introducing pronouns
Your website and social profiles are a great way to enable potential patients to get to know a bit about you and your staff members before they book a consultation. Adding your preferred pronouns (e.g. she/he/they) will indicate that you take gender identity seriously and make patients more comfortable expressing themselves and their aesthetic goals.
It’s also worth updating your forms to reflect the diversity in pronouns and ensure you use the correct ones during the patient’s consultation and treatment.
Avoiding ‘beauty ideals’
Approaches to aesthetic treatment often conform to ‘beauty ideals’ or what is considered most desirable for men vs. women. For example, it is widely accepted that men want a strong wide jawline, where women prefer a more heart-shaped face. Following these traditional techniques is of course beneficial to lots of patients, but it’s important not to make assumptions that this is what everyone wants.
No matter how a patient identifies, it’s essential to consider their personal preferences and determine if you can help achieve this. If you don’t think you can, consider referring to a peer and attending a training course on how to diversify and individualise your treatment approaches.
If you have any more tips on becoming a gender-inclusive clinic, do comment below!
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