Cookie | Duration | Description |
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_fbp | 2 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
_gcl_au | 2 months | To store and track conversions from Google Adsense |
fr | 2 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
IDE | 2 years | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
NID | 6 months | This cookie is used to a profile based on user's interest and display personalized ads to the users. |
test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duration | Description |
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__hstc | 5 months 27 days | This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
_ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_ga_FQX9SPVMN6 | 2 years | This cookie is installed by Google Analytics. |
_gat_gtag_UA_* | 1 minute | Google Analytics sets this cookie to store a unique user ID. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form. |
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
_hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. |
_hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit. |
_hjIncludedInSessionSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit. |
_hjTLDTest | session | To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails. |
CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
GPS | 30 minutes | This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location |
hubspotutk | 5 months 27 days | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
sbjs_current | 6 months | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_current_add | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_first | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_first_add | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_migrations | session | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_session | 1 hour | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
sbjs_udata | 6 months | Sourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website. |
Cookie | Duration | Description |
---|---|---|
_gat_UA-112520515-2 | 1 minute | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
YSC | This cookies is set by Youtube and is used to track the views of embedded videos. |
Cookie | Duration | Description |
---|---|---|
__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
__hssc | 30 minutes | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
mailchimp_landing_site | 4 weeks | The cookie is set by the email marketing service MailChimp. |
Cookie | Duration | Description |
---|---|---|
_cfuvid | session | Description is currently not available. |
_hjSession_1622526 | 30 minutes | Hotjar sets this cookie to detect the session of a user. |
_hjSessionUser_1622526 | 1 year |
|
cookies.js | session | No description available. |
firstdataconnectcw-woocommerce-context-id | session | Set By First Data Payment Gateway |
firstdataconnectcw-woocommerce-context-key | session | Set By First Data Payment Gateway |
nitroCachedPage | session | Description is currently not available. |
Successfully Onboarding a New Treatment
With so many new aesthetic products being launched every year, it’s not easy to know what to invest your money in! Getting the balance between new and innovative treatments, and offering something that lots of patients will be keen to try, can be tricky.
Here we share our quick guide to choosing and onboarding a new procedure…
Clinical research
First, it’s essential to review the clinical data on any new product or device you’re considering. How much research has been conducted? What parameters were used? How many and what type of patients were included, and do they match your demographic? And, crucially, what were the results? Be cautious of bias and don’t be afraid to ask suppliers questions if some data isn’t clear.
Market research
So, the treatment has great data, but is it going to be relevant to your patients? Take surveys from your current database to garner their interest, find out if another clinic in your area is already offering this service and how well it’s done, and consider whether it can be used on all ethnicities and skin types. Sometimes it may not be right for your current patients, but have a think about how it could bring in a new demographic.
Promotional activities
Capture interest by teasing your ‘innovative new treatment’ in your marketing activities – utilise your blog, social media, newsletter and any paid promotions you do. Once you’ve got it in clinic, take pictures with you and/or your staff showing it off – introduce what it is and how it’s going to help patients. Try offering a couple of free treatments to family and friends – film these and ask them to provide a review that you can share online. Hopefully by now, you’ve garnered some interest. If appropriate, offer a discount on courses of treatments booked. Finally, always ask for testimonials to spread the positive message!
Stay current and don’t stop sharing
Your launch has gone well and patients are booking this new treatment? Great! But that doesn’t mean your marketing should stop. Keep up-to-date with any new research into your product or device, and share this with your audience in layman’s terms. Are you treating different indications with this treatment? Tell people about this!
Encourage your patients to produce content for you – if they love it, welcome them to film and share their experience online. They don’t have to be an influencer with thousands of followers – people trust people they know, and even if your patient has only got a small group of Facebook friends, their likely to be of similar demographic, which is perfect for you!
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