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Cookie | Duration | Description |
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_hjSession_1622526 | 30 minutes | Hotjar sets this cookie to detect the session of a user. |
_hjSessionUser_1622526 | 1 year |
|
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nitroCachedPage | session | Description is currently not available. |
Capitalising on Christmas
Now is the time to start planning, ” How Do I Capitalize On Christmas?”. As Christmas parties start to kick off this month, the busy period has officially started! Patients are looking for quick fixes to get their glow back, giving you a prime opportunity to attract new patients and boost your sales. Here we highlight how to make the most of the opportunities ethically and successfully…
Party packages
Rebrand your treatment packages with a catchy Christmas name. Ones we love are ‘party peels’ and ‘festive facials’, which appeal to patients looking to enhance their skin quality in time for upcoming social events. If appropriate and in line with CAP advertising guidelines, you could offer special ‘Christmas gift’ discounts on the more treatments booked, spacing them out until January so patients return in the new year.
Selecting a different treatment to highlight and discount each day for ‘12 Days of Christmas’ is another great way to upsell products and services. Of course, bear in mind advertising rules on time-limited offers.
Gifts to go
As well as selling gift vouchers, consider creating gift baskets to display in your windows and on your reception desk.
Group at least three skincare products together and theme them for different skin concerns. You could offer an acne-busting kit for teenagers, age-defying range for the older lady, a refresh and relax selection for busy mums and a male-focused package for men.
Invest in some cheap but sturdy wicker baskets, eco-friendly filling and festive bows to make your gifts to go as Instagrammable as possible, encouraging people to snap and share!
Fun and festivities
People buy from people they like, so share your fun and friendliness in clinic and online. Decorate your windows and reception area, think up some festive games and challenges that your staff and patients can take part in (things like ‘how many chocolates in the jar’ and ‘best Christmas jumper’ work well), and you can even consider hosting some drop-in drinks.
A mini event where you offer a complementary glass of bubbly, a bit of Christmas fun and a few special offers can work wonders for attracting new patients, allowing people to get to know you and your services in an informal yet informative setting.
New Year, new you
The Christmas upselling shouldn’t stop by December 24th. The time between Christmas and New Year is when a lot of people are off work and thinking about the positive changes they’re going to make in the coming months.
While lots of companies delay marketing until January 1st, many aesthetic clinics really benefit from ‘new year new you’ style messages, so don’t be hesitant to get things going early to secure your first bookings for 2024!
As always, Teleta is here to ensure you’ve got plenty of stock ready for the busy festive season. Check out our Shop to get your patients’ favourite products in early!
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